Beer Pioneers


Beer Pioneers™ is a feature documentary, produced by filmmaker Jay Sheveck. It reveals the candid and personal stories of the people behind the global revival of craft brewing (the return to traditional brewing and serving methods and use of classic ingredients in beer). Through rare and intimate interviews with the very Pioneers themselves, the successes and struggles behind the famous—and some nearly forgotten—beers, brands, breweries and events of the early beer rennaisance and today's thriving craft brewing revolution are recounted. 

The narrative of the film also explores the origins and evolution of craft brewing, microbreweries, homebrewing, and the grassroot beer campaigns of the 1960s and 1970sand examines the maturing of artisinal beer and the uniting of its consumer support during the 1980s and 1990s.

Featured in Beer Pioneers™ are some of the the earliest pioneers in the industry (Fritz Maytag, Michael Jackson, Michael Hardman, Jack McAuliffe and Frank Appleton), the earliest pioneering breweries (Anchor Brewing, Traquair House, Litchborough, New Albion and Horseshoe Bay), the first consumer-led campaigns (The Campaign for Real Ale and Society for the Preservation of Beers from the Wood), the earliest home brewing organizations (Durden Park Beer Circle, American Homebrewers Association, and Maltose Falcons Home Brewing Society), the stalwarts of all beer festivals (Great British Beer Festival and Great American Beer Festival), and a modern day reincarnation (Northampton Brewing Company); and nanobreweries, brew-on-premises, brewers guilds, brewery architects, and trips through hop fields, malt houses, yeast laboratories and beer hotels.

Take a journey back to the days of beers earliest pioneers. Join the beer revolution... 


Beer Pioneers™ is coming soon!

A documentary film by Jay Sheveck

The documentary is back in-production for 2019 from April through September... on-location in Australia, Germany, USA, and Canada. 

——Releasing October 2020——

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